Internal linking is a crucial aspect of SEO (Search Engine Optimization) and usability for any website. It refers to the practice of linking from one page to another within the same domain. When done correctly, it can improve site navigation, help search engines crawl and index your pages more effectively, and distribute page authority throughout your site. Here are some best practices for internal linking:
1. Use Descriptive Anchor Text: The clickable text in a link should be clear and relevant to the page it’s linking to. Avoid generic terms like “click here” and instead use descriptive keywords that give users and search engines an idea of what they’ll find on the linked page.
2. Link Deep: Instead of constantly linking to your homepage or contact page, make sure to link deeper into your site to more specific pages. This helps distribute link equity throughout your site and brings visibility to more of your pages.
