Scaling Websites to Millions of Views Per Month
Sandy Rowley, an award-winning web designer and SEO strategist, has helped scale numerous websites from modest beginnings to millions of monthly views. This case study explores how Sandy and her team approached scaling, the tools they used to prepare for growth, and lessons learned from high-profile projects — including WhatTimeIsIt.world and the official website for David Avocado Wolfe.
The Challenge: Scaling for Millions
When scaling a website, it’s not just about driving traffic — it’s about ensuring that the website infrastructure, codebase, and user experience can handle that traffic without breaking.
Sandy’s projects faced common (and complex) scaling challenges:
Sudden traffic surges from viral content and media features.
Server overloads leading to downtime and 5xx errors.
SEO challenges with massive site structures and millions of indexed pages.
User experience issues under heavy loads (slow loading times, broken scripts, API timeouts).
