Most contractors have heard the term "SEO audit" but aren't sure what it actually covers. It's more than your website. A thorough audit looks at your Google Business Profile, your service pages, whether Google can find you in every city you serve, and whether your reviews are even showing up in search results.
We broke down exactly what a local SEO audit should include for trades businesses in a new post on our blog. Worth a read if you've ever wondered why your competitors show up and you don't.
Read it here: https://www.purposefulit.com/post/what-is-a-local-seo-audit-for-contractors-and-what-should-it-include
