We love triathlon and multisport, but our goal is to help people find a healthy, sustainable lifestyle. They pick the goal and we help them get there. We offer the knowledge and guidance for a client to reach their goals combined with the equipment and supplies to help them achieve those goals. Our responsibility is that customers know when they walk in the door, our goal is to meet their health goals not just sell them something. We do this through education of the staff on product knowledge from a coaching perspective.