Brand translation has become an essential aspect of business strategy in today’s globalized world. It is the process of adapting a brand’s message and image to resonate with local audiences in different countries, cultures, and languages. However, as simple as it may seem, brand translation is a complex and intricate process that requires careful consideration and planning. Many businesses have made mistakes in localizing campaigns, resulting in poor brand image and reputation. In this article, we’ll discuss some common mistakes to avoid in localizing campaigns and the importance of working with professional translation and creative agencies.