What is TOWANOWA?

TOWANOWA is a circular economy concept developed by Sumitomo Rubber Industries for the tire industry. The name comes from the Japanese words Towa (everlasting) and Wa (ring), symbolizing an ongoing “value ring” that contributes to sustainability both for the environment and society. This initiative is part of Sumitomo’s broader goals of achieving carbon neutrality and resource efficiency by 2050.

TOWANOWA features a dual-ring structure. The “Sustainable Ring” addresses the entire tire lifecycle—from design and materials procurement to production, sales, and recycling—aiming for resource circulation and minimal environmental impact. The “Data Ring” leverages big data from these processes to optimize resource usage and improve tire performance through innovations such as AI-powered simulations. This data is crucial in enhancing technologies like the company’s “SENSING CORE” system, which collects tire usage data to support better product designs. (MarketScreener / SRI Group)

The concept is part of Sumitomo’s long-term sustainability vision, aligning with their “Driving Our Future Challenge 2050” policy, which seeks to address environmental, social, and governance issues within their business activities. (Rubber World)

Can TOWANOWA’s Circular Economy Concept Be Adapted to Service-Oriented Businesses?