In honor of Small Business Week, New Valley Bank is spotlighting local entrepreneurs like Jorge and Kerri—whose hands-on hustle and heart brought Whiting Farms Laundromat to life in Holyoke. 🧼
Jorge’s entrepreneurial journey began at 24 with Poppi’s Pizza. Years later, he and his family launched two laundromats and a package store. Their latest venture includes turning a long-vacant space into a clean, welcoming laundromat with mega-size machines perfect for families and businesses.
"Working with Becky and Donna at New Valley Bank was great," they share. "They helped with everything and made a process many business owners are nervous about feel easy. They helped every step of the way."
We're proud to celebrate small businesses like theirs who lead with purpose, passion, and a whole lot of heart. ❤️