Exceptional customer service. I went to Nelson Estate Jewelers to sell a ring I no longer had a need of. The owner examined my ring and made me an offer, which I originally thought was extremely low. He explained to me that the value was so low because the design was so unique, and not really popular, that he would have a hard time selling it. He freely admitted that he would most likely melt the ring for the gold and reuse the diamonds in another ring.
Then he did something I never expected. He gave me his business card with the quote on the back of it and recommended that I try to sell it myself, to see if I could get more in a private sale. He said he would honor his quote for three months and if I couldn't sell the ring for more than what he was willing to offer, I could return for the initial offer.
Sure enough, I returned about a month later to take him up on his offer after getting no offers for the ring, even after dropping the price down to match the offer.
I would recommend their services to anyone looking to sell unused jewelry.