Artisanal Luxe- Craftsmanship in Luxury Fashion
The philosophy of "buy less but buy well" is firmly ingrained in artisanal luxury. The pieces are envisioned as wardrobe essentials that will never go down in vogue since it symbolizes a traditional and timeless notion of dressing properly. Our passion for Indian textiles and workmanship inspired us to develop a brand that honors both of these resources, though not in the traditional manner those handicrafts are now addressed in the design/craft ecosystem. We think that the quality that trained artisans contribute to the creation of their apparel designs cannot be replaced. The silhouettes are blatantly sensual, traditional, and cultural, and they honor Indian art.
Our ideas center on how to elevate the worth of artisanal skill and how it ought to be transmitted to younger generations going forward. The brand makes exquisitely fitted, sustainable fabric clothing that is neither sporadically nor trend-driven and has a high level of fit and quality, drawing inspiration from the expanding global fashion movement.
With all the attention on the product, from the tale of the grace of "RIWAYAT" that brings the past to life in the present, causing one to dive into the nostalgia of past regality passed down by the generations in our cultural heritage to the trajectory of a vibrant "JUGNI" that recalls the feisty features of a person living on her own terms, it is clear that craftsmanship is the heart of the fashion body and cannot be i
