Google Ads Management Tips
When we start to work with a client on Google Ads management we first think about how to be helpful. Google Ads management is not just a series of rules one needs to know to successfully make money with a big ROI. Of course, there are general rules you need to follow in order not to make stupid things. But the sense is that this activity is like art because it's impossible to calculate and foresee everything. You need to feel what would happen after every movement with ads, budgets, bids, targeting, etc. We have a big experience of work with Google Ads and still are learning. Many big and small clients passed their projects to us, there were clients spending thousands of dollars daily with dozens of campaigns and hundreds of keywords. Also, we worked with tiny budgets. After all that there were some interesting tips we'd like to share.
Tip 1. Budgets
According to what we watch during our long career here comes a conclusion that Google likes big budgets. It's simple. Google needs profit and is forced to keep big clients content. Google Ads is an auction. The more advertisers pay per click the bigger Google's profit is. Big clients can pay more not only because they are richer but because they have more statistics on ROI and can exactly calculate the price of click which would still be beneficial for them.
