The Real Backbone Behind Midlands Carpet Cleaners – By Jermaine Johnson
Good morning or good afternoon—whenever you’re reading this, I just want to share something real.
As the CEO of Midlands Carpet Cleaners, discipline is what keeps me going. From the moment I wake up, it’s non-stop. I hit the gym, take my daughter to school, then straight into work mode.
We’re open seven days a week, so I don’t get to just call in or take days off. Even when I feel like relaxing or going out, I remind myself—people are relying on me. My customers, my team, and even myself. There’s no room for slacking. This journey takes full focus, and I stay grounded no matter what.
What started as just a carpet cleaning business has grown into a full one-stop shop for property maintenance. We’ve taken on multiple services, but one thing hasn’t changed—our standard. Every single job, we aim for five-star results. Because if it’s not five stars, what’s the point? I’m not out here every day to give less.
Every review, every bit of positive feedback—that’s what keeps me going. That’s what brings me joy. And beyond all the work, I’ve got a bigger vision—an exit strategy I’m building towards every day. But the truth is, no one’s gonna carry you to that finish line. It’s all on you. You’ve got to want it enough to keep pushing.
This is the backbone of Midlands Carpet Cleaners. This is who I am.
— Jermaine Johnson
