I do not chase deals.
I build relationships.
When you work almost entirely by referral, you are not answering calls from strangers asking what you charge. They already know your value before they meet you.
That changes everything.
The people who come to me usually know someone I have helped before. They have heard, she will take care of everything. That trust is there from the beginning.
And here is something else I believe. Not every deal is worth having.
If someone is combative, dishonest, or draining from the start, we have a word for that. Next.
Life is too short to work with people who make the process miserable.
When you focus on relationships, you work with people who respect you and whom you respect in return. By the end of the transaction, many of my clients feel like friends.
That makes the work enjoyable.
It also makes the business sustainable.
Reputation compounds. One good experience turns into another. And another.
You do not have to chase what is already coming to you because you did it right the first time.
