Why FSBO Listings Get Less Attention—and Often Sell for Less
Selling your home For Sale By Owner (FSBO) may seem like a cost-saving move, but it often results in longer days on market and lower profits. Why? Limited visibility. Realtors rely on the MLS (Multiple Listing Service) to find properties for their buyers. FSBO homes typically aren’t listed there, so most agents—and their motivated buyers—never see them. Instead, FSBO homes are shared on a few public sites or social media posts, which don’t have the same reach or impact. With fewer showings and less competition, FSBO homes often take longer to sell. Plus, without the expertise of a professional to price, market, and negotiate, many FSBO sellers leave money on the table. According to the National Association of Realtors, FSBO homes had a median sale price of $310,000 in 2023, compared to $405,000 for agent-assisted sales—a $95,000 difference. If you want the best price and widest exposure, partnering with a Realtor gives your home the professional edge it needs to stand out and sell.
