Naples Real Estate Market Update January 2026
The Naples housing market is transitioning into a more balanced environment as we begin 2026, creating opportunities for both buyers and sellers across Southwest Florida.
Buyer activity increased significantly in January, with pending sales rising more than 40 percent compared to this time last year. This shows that motivated buyers are re-entering the market as inventory levels improve and pricing becomes more aligned with current conditions.
Inventory grew to more than 6,300 properties, and new listings increased 17 percent, giving buyers more choices in Naples, Marco Island, and surrounding communities. At the same time, strategic price adjustments are helping well-positioned homes move successfully toward closing.
The median closed price remained stable at $627,500, reflecting the long-term strength of Naples real estate, while days on market averaged 97 days, signaling a shift away from the rapid pace of previous years toward a healthier, more sustainable market.
For buyers, this means more selection and negotiating ability.
For sellers, proper pricing and preparation are key to protecting value.
If you are considering buying or selling in Naples, Marco Island, or Southwest Florida, understanding these trends is essential to making informed decisions in today’s market.
Real Estate Jodi, your concierge broker
JodiKaplanGroup.com | 239.300.3216
