Here’s what I’ve learned about open houses 💭
Music helps. Meeting strangers in a stranger’s house will always be a little awkward, but music definitely makes it better.
Most people want to look around first and talk later. Give them space, and they’ll come find you when they have questions.
Humor goes a long way. People relax pretty quickly when they feel like they’re talking to a real person instead of getting a sales pitch.
And if you’re selling your house, just know your neighbors are probably coming. At almost every open house I host, someone from next door, down the block, or around the corner stops in to take a look.
Open houses are also one of the best ways to hear exactly what buyers are thinking. What they love. What they don’t. What catches their attention and what doesn’t.
The funny thing is that no two open houses are ever the same. Some are nonstop from start to finish. Others are quieter than expected. Weather matters. Graduation parties matter. Weekend plans matter. Sometimes people gladly sign in, and sometimes you get a first name and a mystery signature.
One thing that stood out to me today: I asked almost every group how they found the open house. Out of roughly 25 groups, only one person mentioned the directional signs. Everyone else found it online. That’s just how we consume information now.
💡 Fun fact: Open houses rarely sell the house to the person walking through the door that day. But they’re a great way to meet people, gather feedback, and build r
