AI is now the first stop for 1 in 5 homebuyers.
And if you're not showing up in those searches, you're invisible before the conversation even starts.
New data shows 32% of Gen Z and 28% of millennials are using ChatGPT, Gemini, and Perplexity to research affordability, neighborhoods, and the buying process before they ever contact an agent. Over 60% of buyer searches now begin through AI interfaces. But here's the problem: fewer than 10% of agents appear in AI generated results.
A Denver agent recently landed a $1.7 million listing because a seller found him through Gemini. The client told him, "Don't worry about selling me. You already got the job." AI pulled together his credentials, video content, and expertise into one recommendation that built trust before they even spoke.
The shift is real. Buyers are doing their homework differently. And the agents who understand how to show up in these tools are the ones getting the calls.
I track how Phoenix Valley buyers are searching and where local agents rank in AI results. If you're curious where you show up or how buyers are finding agents in your area, text me direct and I'll walk you through it.
