Before we can get into how marketing firm Intertrend and Cal State Long Beach interior design students came together to help move a much-loved DTLB bakery into the future, we have to look at a moment that many people who have long been a part of a neighborhood have experienced.
Intertrend Communications CEO Julia Huang had one pondering question while staring across Broadway from her business toward the underrated DTLB gem that is DoLy’s Bakery. She used to go there all the time to pick up a croissant and coffee. Then, it hit her: She would constantly find herself at Recreational Coffee instead.
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