Memorial Day Monday is the easiest sales day on your calendar — if you stay open.
By 4pm, half the carne asada in LA is burnt. The other half is undercooked. Families don't want another burger.
Closed today = ~23% of weekly revenue you don't recover.
Open today = 1.4× normal Monday traffic from the BBQ-burnout crowd looking for real food, no propane required.
Boyle Heights, East LA, Koreatown — the neighborhood spots that stay lit tonight win the dinner rush the chains don't even know exists.
The bigger play is tomorrow. Tuesday after Memorial Day is when Mexican-American and Armenian families come back to their regular spot for real food. Staff up.
Free move tonight: post an IG story at 5pm with your dinner menu. Para los dueños abiertos hoy — cuesta cero.
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