Every business is unique. Every e-commerce site should be as well. “One size fits all” solutions are not ideal options for any business, regardless of the products they sell. This is because cookie-cutter e-commerce designs don’t offer flexibility, customizations, or room for growth.
For a truly successful e-commerce site, you want to create something that is not only custom to your business but also functional for the industry in which your business operates. For example, a company that sells frozen products will likely require an e-commerce site that operates very differently from sites that sell non-perishable goods.
Educate yourself on what successful e-commerce websites in your industry are doing. Determine what features of their website you find functional or not, and create a wish list of features you’d like to implement.
IS&T
15115 Park Row, Suite 175
Houston TX 77084
https://www.yelp.com/biz/is-and-t-houston
