GOLD
Purity Explained
We take the time to explain the gold-selling process step by step, so you always know exactly what you’re being paid for and why.
“Not all gold is the same — and this number matters.”
“If your jewelry says 10K, 14K, 18K, or 24K, that’s the purity.”
Quick breakdown graphic or pointing]
“10K is 41% gold,
14K is 58% gold,
18K is 75% gold,
and 24K is pure gold.”
| Testing / scale / XRF]
“The higher the karat, the more gold it contains — and the more it’s worth.”
“That’s why we always test your gold in front of you.”
“Know your gold. Know its value.”
Buyers!
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