What is the purple colored "Ube" in our Ube Latte?
Also known as the Filipino yam, though often confused with the Okinawan purple sweet potato, Ube is truly a vine-grown yam!
This naturally iridescent, purple vegetable can be found growing all throughout the Hawaiian Islands, and rocks a delicious, mellow nutty flavor with creamy vanilla notes. Not only is this purple yam pleasant to the senses, it is also highly nutritious and packed full of potassium and Vitamin C!
There’s a reason the Ube Latte is HiCO’s signature drink… it’s just plain tasty! Next time your in the area, stop by and sip on a glass of this irresistible island speciality!