The 80/20 Rule for Realtors — Be Real First, Sell Second
The 80/20 rule — 80% personal, 20% business.
People follow you because they like you, not just because you’re a real estate agent.
Don’t overwhelm your audience with constant closings and sales posts. Instead, share your story, your family, your everyday life. That's what builds trust.
Show value in what you share: “Here’s what this market means for you.”
It’s not about bragging, it’s about being helpful and being human.
At HART Realty Team, we believe connection comes first, business second. That’s how lasting relationships and homes are built.
#HARTRealtyTeam #AshleyHartRealtor #DFWRealtors #PersonalBrandBuilding #RealEstateBranding
#HumanFirstBusiness #TrustBasedMarketing
