In the dynamic world of e-commerce, small to medium businesses (SMBs) face numerous challenges that can determine their success or failure. Drawing from our experiences at GoVets and our 2024 Business Review, this post explores essential strategies that have helped us navigate through turbulent times and maintain our growth trajectory. By examining how we've managed economic fluctuations, leveraged technology, forged strategic partnerships, handled finances, and adapted marketing strategies, we offer actionable insights that can help other SMBs fuel their growth and resilience.