At GoVets, the scars of the pandemic are a testament to resilience and innovation in the face of adversity. Amidst the widespread economic turmoil caused by COVID-19, we witnessed firsthand the challenges of shattered businesses striving for rebirth, individuals fueled by an entrepreneurial itch, and the pervasive fear of repeating past mistakes. This period of uncertainty highlighted a phenomenon we've come to know intimately: Business Failure PTSD. It's a condition that can freeze businesses in their tracks, preventing them from taking risks, securing loans, or expanding their teams. Yet, it's through our own brush with near-failure—battling choked supply chains, fluctuating prices, and disappearing customers—that we've learned invaluable lessons. These experiences have not only fortified GoVets but also equipped us with insights to help others transform their fear into a driving force for success.
