Is Google out to get you? As a small-to-medium-sized business (SMB), it can certainly feel that way. Their constant algorithm changes are like digital earthquakes, shaking up search rankings and making it a struggle to stay visible. The March 2024 Core Update was a particularly nasty tremor. We know because we at GoVets got hit a couple of years ago and it took two long years to recover.
Google doesn't tell anyone what they're going to do ahead of time, forcing us all to scramble, analyze, and adapt. That's why we closely track these updates. But with so much confusing information out there, it's tough to figure out what you should actually be doing to protect your business from the next algorithmic fallout.
