For years, we at GoVets have been cautioning about the rise of ultra-cheap e-commerce platforms like Temu and Shein, and the potential impact on the broader retail landscape. As we predicted, Amazon has now taken a significant step to compete in this low-end market by launching a section dedicated to ultra-cheap goods shipped directly from China. As Jason Aten from Inc. highlights, “Amazon is introducing a new section allowing Chinese sellers to ship low-cost products directly to U.S. customers” (Aten, 2024) . This move aims to counter the growing popularity of Temu and Shein, representing a dramatic shift in Amazon’s strategy and underscoring the competitive pressures in the e-commerce industry .
