In the past I've had some bad experiences with "corporatized" veterinary medicine leading to distrust of the industry, our "country vet" is aging and isn't convenient, so when I saw a new independent practice opened in town I wanted to try it out. We need a local vet to depend on when we need it and as the puppy gets older and starts needing teeth cleanings and other services.
The positives here--the office is new, fresh, modern and clean. They take full advantage of their practice management system resulting in great communication, ability to pull the vaccine record, receipts, lab results, etc. and schedule online...so it's a easy, modern digital experience. Because they're building their practice, it's still easy to get in for (or change) an appointment. The staff is exceptional...qualified, friendly, patient, authentic, they've taken ownership of problems I've had, and they seem to want to do the "right" thing. They are experienced. Special shout-out to Ashley and her professionalism and demeanor. Seems like they have a nice work culture in their office.
The price is not unreasonable. Small vet practices do have overhead and while the base visit is probably average, their markup on vaccines, lab, meds is higher than I've seen or you could find elsewhere. They also subscribe to the same "revenue enhancing" lab and med programs as corporatized vets. But, they aren't at all pushy, they don't push food, and when we had a snafu with medication, they owned it, corrected it, and offered to get us what we needed. So they had a chance to demonstrate integrity and that's exactly what they did. I'd consider the fees just a price in exchange for the higher level of service.