Are your Google Business Profile categories costing you customers?
Be careful here. Picking the wrong category is a major no-no.
Most businesses pick their GBP categories once and never think about them again. That's a problem, because categories are one of the biggest ranking factors in local search.
Your primary category tells Google exactly what you are and which searches you should show up for. Pick the wrong one (or pick something too broad) and you're invisible to the people actively looking for your services.
We just published a full guide on how to choose the right categories, spy on your competitors' picks, and avoid the mistakes that tank your local visibility.
