How F12 Redesigned Its Sales Function (We had help!)
Aug 24, 2022 – Aug 24, 2022
Let's face it, most companies encounter the same problem: their salespeople are so busy handling customer fulfilment that they hardly have time to focus on finding new logos.
We encountered similar challenges. Then, we were introduced to a fascinating book that challenged traditional thinking about sales called “The Machine.” F12 engaged with the author’s consulting firm, Ballistix, and successfully reengineered our own sales process. Now, we want to let you in on what we learned and how it changed our direction.
Join us on August 24th for an exclusive webcast with author and Ballistix Founder Justin Roff-Marsh as he shares his radical growth insights and why business owners should reconsider traditional sales models. In this provocative 45-minute discussion, we’ll explore Justin’s approach to:
• Redesign the organization for more selling conversations
• Apply specialization in sales to increase your company's efficiency
• Move from an account-driven model to campaign-driven sales
For insights on how to get started, sign up for our webcast today!
