Getting found on Google used to mean keywords and backlinks. Now? It’s about answers and context.
At Elephant in the Boardroom, we help businesses stay ahead with AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation)—two game-changing strategies built for how search works now.
🔍 AEO is all about making sure your content is structured in a way that search engines (and AI assistants) can easily understand and use to answer people’s questions. It helps you show up in featured snippets, voice searches, and other rich results where people are looking for fast, clear answers.
🤖 GEO takes it further—optimising your content so it can be found, quoted, or referenced by AI tools like Google’s SGE (Search Generative Experience), ChatGPT, and other large language models. In short: we help your brand become part of the conversation, not just the search results.
When AI is answering the questions, you want your business to be the source.
Let’s future-proof your visibility.
www.elephantintheboardroom.com.au
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