Remember that previous trade fair when someone handed you a branded pen or a flimsy paper bag? Chances are it was in the bin within a week. Now think about your keyring. And it is probably with you now. This is the quiet strength of a metal key ring, personalized.
Small Product, Big Reach
Custom metal keyrings may be small, but do not let their size fool you. According to the Advertising Specialty Institute (ASI), promotional products cost less per impression than practically any other kind of advertising, frequently less than one cent per impression. When you compare it to digital ads or print campaigns, you can hardly argue with the numbers.
The Real Cost Per Use
Now this is when it gets interesting. Most businesses consider the initial cost of a promotional product. But the intelligent question is how much does it cost per use? Studies of ASI have shown that a customized metal keychain can persist for up to eight months. And if someone uses their keys twice a day (a fair estimate), that’s over 480 brand impressions for a single unit.
Who Benefits Most?
Custom metal keyrings are relevant to practically any industry, which makes them quite adaptable. They are handed out by real estate companies at property openings, and their logo is on every set of house keys. Restaurants and cafes integrate them into loyalty schemes.
Ready to get started? Explore the full range of custom keyrings at Ebadges and request your free design proof today.
