New post: Understanding the Different Types of Logos: Wordmark vs. Iconic - When it comes to branding, logos play a crucial role in representing your business. Understanding the different types can help you choose the best one for your needs. Two popular styles are wordmark and iconic logos. Wordmark logos focus on the company name in a unique font, like Coca-Cola, while iconic logos use symbols or images, like Apple. Both have their strengths and serve different purposes. In this guide, we’ll explore these styles with insights from Design Spartans [https://designspartans.com/], helping you make an informed decision for your brand’s identity.

When it comes to creating a brand identity, your logo is one of the most critical elements. It’s often the first impression people have of your business, so it’s essential to get it right. But with so many types of logos to choose from, it can be challenging to know where to start. Two popular styles are wordmark logos and iconic logos. Understanding the differences between them can help you decide which is best for your brand. Let’s dive into these styles in detail and see how each can shape your business image.

WHAT IS A WORDMARK LOGO?

A wordmark logo, also known as a logotype, is a text-based logo that uses a distinct and stylized typeface to represent a brand’s name. It focuses on the company name alone, without any additional symbols or images, making the text itself the central design element. Wordmark logos are ideal for bus...