We seem to have lost the art of providing excellent service and caring for customers. Too often, the focus is on profits rather than people, forgetting that it’s the people who sustain the business.
I visited Chela’s Hair Braiding for the first time recently. Before my appointment, I exchanged several text messages with Chela about my desired style: Senegalese twists. I made it clear that I do not like small twists.
On the day of my appointment, I arrived on time, but the store was not open. Once Chela arrived, I reiterated that I didn’t want small twists and showed her a photo of the desired size. I also brought my own hair, which typically results in a discount at other salons. However, Chela informed me that the price would remain the same, so I opted to use her hair since it was included in the cost.
When the stylist started, the twists were far smaller than I had requested. I pointed this out to Chela, who asked the stylist to make them bigger. Even then, the size wasn’t what I had asked for. Unfortunately, Chela’s attitude was so dismissive and unkind that I felt uncomfortable bringing it up repeatedly—especially since the stylist did not speak English.
I was unhappy with the finished product and expressed this to Chela. Instead of offering an apology, a discount, or any solution to address my dissatisfaction, she responded with a negative attitude, speaking to me as if I was inconveniencing her. At one point, she rolled her eyes and turned away.
This experience ensured I will not be returning. Chela missed an opportunity to create a positive impression that could have turned me into a loyal customer and advocate for her business. Sadly, her focus on maintaining the quoted price overshadowed the importance of providing a respectful and satisfying customer experience.