Niche perfumery concept , housing the world’s most exclusive perfumes. Niche perfumery is an alternative to mass perfume production. Art and creativity are in first place in niche perfumery. Niche houses tend to have their own perfumer. Niche houses have a selective approach to the distribution of their products. Niche houses do not recognize advertising. For them, the best ad is their good reputation. As one of the world’s top shopping destinations, Atelier is the first port of call for perfume lovers seeking something a little bit special. In our shops, you can find a world of fragrances from famous names, sitting alongside niche and specialty perfumes.