How to Re-Engage Lost Customers with Remarketing
Often, visitors leave your site without making a purchase or completing a desired action. Remarketing, also known as retargeting, plays a crucial role in bringing these lost customers back and converting them into loyal clients.
By placing cookies on the visitor’s browser, you can follow their online journey and display tailored ads to them as they browse other websites or use social media. This keeps your brand top-of-mind and encourages visitors to return and complete their purchase or desired action.
https://1internetmarketing.com/digital-marketing/role-of-remarketing-in-digital-advertising/