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How The New York Times delivers better ad experiences

Featuring

  • Joy Robins, Global Chief Advertising Officer, The New York Times
  • Jay Glogovsky, VP, Revenue Operations & Analytics, The New York Times
  • Mohit Lohia, SVP & Head of Digital Advertising, The New York Times

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Hear from leaders across disciplines at The New York Times, including Joy Robins, global chief advertising officer, about how advertising and subscription-based models help them serve readers by upholding its mission as a trusted news and information source.

Learn how the team laid a foundation for its first-party data platform by training machine learning models with voluntary, opt-in surveys and readership signals. See how its ad partnerships enable results, helping the company serve the right ads to the right audience.

Find more thought leadership on data solutions and marketing strategy insights at the Think with Google YouTube Channel.

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