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Managing privacy-first measurement

Featuring

  • Catlin Bowers, VP, Director of Data Privacy Governance, Mediahub Worldwide
  • Deva Bronson, Global Head of Brand Assurance, Dentsu
  • Grant Keller, Global CEO, Acceleration
  • Clarissa Season, Chief Experience Office, Annalect

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How will measurement change after the cookie? Marketers are starting to shift their campaign strategies with first-party data in mind. “The customers that we have seen who have been proactive and who are experimenting with new ways of working … are in fact seeing uplifts of anywhere between 15% and 25% on legacy systems,” says Grant Keller, global CEO at Acceleration. Watch as leaders from four top digital marketing agencies discuss the privacy questions marketers should consider today to prepare for a cookieless future.

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