Partnership that drives success
Become a partner by signing up with your company’s Google Ads manager account.
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Access benefits designed just for you
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Education & Insights
Enhance your product knowledge and stay on top of industry trends. -
Access & Support
Get technical support and product resources to bolster client success. -
Recognition & Rewards
Showcase your expertise and get rewarded for your achievements.
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Education & Insights
![]() Education & Insights |
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Partner
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Premier Partner
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Product education & certifications Build product knowledge and earn certifications on Skillshop; expand Google Ads expertise through livestreams and on-demand training. |
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Customised account recommendations Get tailored recommendations to help improve your clients’ Google Ads campaigns. |
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Annual industry report Discover insights, analysis and industry trends from Google to help inform business decisions and campaign strategy for clients. |
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Recognition & Rewards
![]() Recognition & Rewards |
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Premier Partner
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Competitions & rewards Google Partners Rewards quarterly challenges can help inspire and motivate teams to build on their expertise — and drive success for your company and clients. |
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Promotional offers Promotional offers allow you to give your new clients’ advertising budgets a boost with Google Ads credits. |
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Partner badge The Google Partner badge shows that you have the latest Google Ads expertise, while helping you stand out to clients and the industry. |
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Directory Get discovered by advertisers searching for companies like yours through the Google Partners directory. |
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Premier Partner Awards The annual Premier Partner Awards celebrate excellence in digital marketing and showcase Premier Partners who helped clients find success with Google Ads. |
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Access & Support
![]() Access & Support |
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Partner
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Premier Partner
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Google Ads support Discover how to get the most out of Google Ads and find the support you need with the Google Ads Help Center. |
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Executive experiences (Invitation only) Premier Partners executives attend Google events designed for them. Experiences include executive roundtables with sales and product leadership, tailored business coaching, and thought leadership content. |
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Dedicated account support (Invitation only) Dedicated strategic and sales support for most Premier partners, based on market and business size. |
Discover three tiers of partnership
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Member
Get access to a range of standard benefits, which enable you to grow, further develop your Google Ads skills, and help your clients succeed.
How to become a Member
Sign up for the Google Partners program with your company’s Google Ads manager account. -
Partner
Develop a deeper strategic partnership with Google by becoming a Partner and earning the Google Partner badge.
How to become a Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications). -
Premier Partner
Our Premier Partner tier is reserved for the top 3% of participating companies each calendar year* — making it the most exclusive tier of the program.
How to become a Premier Partner
Sign up for the program and meet our Partner requirements (Performance, Spend, and Certifications) to be among the top 3% of Partners.
*Evaluation of Premier Partner eligibility is relative to how other companies are performing in a given country. Evaluation is approximate, may vary by country, and is completed on an annual basis. Premier Partner status may not be available in all countries.
A partner program designed for real results
Join the Google Partners program today
Sign up with your company’s Google Ads manager account.