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Want to create a new Google Ads account?

You're about to create a new Google Ads account. You can create multiple campaigns in the same account without creating a new account.

Create New Account
Sign in Start now
A composite graphic showing a man in an orange and black winter jacket and a blue beanie smiling while looking at his smartphone. He is wearing black ski goggles on his head. Overlaid on the image are two checked selection boxes labeled "Outdoor enthusiasts" and "Eyewear Shoppers". A product card in the upper left displays a pair of reflective, iridescent sports sunglasses with a Google logo, a 4-star rating, and the text "Sunglasses".

Reach the customers
you’re missing

Use Google’s Audience Signals to pinpoint the customers that matter and stop paying for the ones that don’t.
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Why Google Ads are essential

67%

67% of consumers who discover brand(s) on social media have been influenced by Google Search to purchase a different brand.1

82%

Google and/or YouTube are present in 82% of journeys where consumers said they discovered a new brand, product/service, or retailer/provider.2

83%

According to a survey with Ipsos, 83% of global consumers report using Google and/or YouTube on a daily basis which is significantly higher than major online platforms.3

Get more impact from your budget

  • A composite image featuring a man in a green sweater seated on a train, looking at his smartphone while looking out the window. Overlaid UI elements include a search bar reading “last minute holiday deals |,” along with icons for YouTube, YouTube Shorts, Google Maps, and the Google "G" logo, suggesting travel-related search and video discovery.

    Reach ready-to-buy customers

    Expand your reach beyond social feeds and let Google Ads connect you with new, high-value customers as they search, stream, shop, and scroll across the internet.

  • Graphic showing a social media–style product ad layout: on the left, a woman in athletic wear takes a mirror selfie while holding a phone, labeled “home workout kit” with a YouTube icon; on the right, a minimalist product card featuring pastel fitness equipment, a red Shorts-style icon, and a “Buy now” button.

    Convert scrollers into shoppers

    People make decisions on Google and YouTube. A Google Ads campaign helps you show up for ready-to-buy customers when they’re looking for products like yours.

  • Screenshot showing an AI image generation prompt reading “Generate image: place my product on a softly lit beige and white display,” alongside a product photo of tortoiseshell sunglasses displayed on a minimalist white pedestal against a soft beige background with gentle lighting.

    Build high performing ads in minutes

    Google AI helps you make unique, high-performing ads tailored to your brand, giving you studio-quality results without the studio price tag.

  • Line chart labeled “Revenue Growth” showing an upward trend with fluctuating data points, ending at a higher peak. A label near the top right reads “34% growth.”

    Pay for results, track what matters

    Take control with real-time reporting that shows you exactly what is performing. You can track your budget from the first click to the final conversion.

Google Ads success stories

Two people are looking at a laptop and smiling. A button reading “15x return on ad spend” appears below them.
15x
Return on ad spend

“Google Ads helped us grow our business globally.”

Alexandre Doré, Co-founder, Transformer Table

Watch their story
Two people are standing next to each other and smiling as one carries a bowl of fresh herbs. A button reading “5.5x return on ad spend” appears below them.
5.5x
Return on ad spend

“Our success led to a 5.5x return on ad spend.”

Léo Andrade, Co-founder, Companhia dos Fermentados

Watch their story
Person standing in front of a shelf in their store and smiling. A button reading “20k new customers” appears below them.
20k
New customers

“Performance Max campaigns give us access to search, video, and display.”

Emily Ewell, Co-founder & CEO, Pantys

Simple tools, big results

  • Card-style UI titled “Select your campaign goal” showing four radio options: Website views, Sales, Leads, and Awareness. The “Sales” option is selected with a blue radio button, and a cursor is clicking on it.

    Campaign Goals

    Set your budget and goals. Let Google AI continuously optimize to get you the best ROI.

  • UI panel titled “Add Audience Signals” featuring a search bar that reads “Search from 1k audience signals.” Below, checkboxes for “Beauty & Personal Care” and “Natural Products” are selected, while “Autos & Vehicles” remains unchecked. Each item is labeled with the greyed-out category “In-market.” A mouse cursor is positioned at the bottom of the panel.

    Audience signals

    Reach the exact niche that matters to your business and find more customers just like them.

  • Graphic showing an AI image generation workflow. A progress bubble with a sparkle icon reads 'Generating assets...' overlaid on various stylized product photography backgrounds for a pink skincare line.

    Asset generation

    Use Google AI to build high-quality, unique ad assets that perform.

Partner with a Google Ads
expert to set up your first
campaign

Ready to get going? Our team of experts are here to help. Make a plan and launch your first campaign with hands-on guidance.
Start with an Expert
A Google Ads customer chats with a helpful Google Ads Expert

1 Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media.

2 Google/Ipsos, Vertical Consumer Journeys, July 2025, Online survey, AU, BR, CA, DE, FR, IN, JP, MX, UK, US, adults (18+), n=56494 In-market or past-week purchasers of apparel or beauty products, in-market or past- month purchasers of local service or travel, in-market or past-6-month enrollees/registrants for education, or in-market or past- 6-month purchasers/leasers of a new vehicle, or in-market for financial products who discovered a new brand, product, retailer, service, or provider on journey.

3 Google/Ipsos, Global Consumer Journeys, Dec 2024, online survey, n=52,345 consumers 18+, AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK”

“According to a survey conducted by GWI, in the US, 65% of YouTube Shorts users don’t use Instagram Reels” - GWI, All Internet Users Aged 18+, Feb 2025

“According to a survey conducted by GWI, in the US, 45% of YouTube Shorts users don’t use TikTok” - GWI, All Internet Users Aged 18+, Feb 2025

“81% of social media users, use Google Search to inform and evaluate discoveries they made on social media.” - Google commissioned Ipsos Global Consumer Journeys, Dec 2025, Online survey, Global average of select countries (AR, AU, BR, CA, CL, CO, DE, ES, FR, ID, IN, IT, JP, KR, MX, NL, PE, PH, PO, SG, SW, TW, TH, US, UK) not weighted to reflect population size, Adults 18+, n=12,594 online shoppers who made a consumer good purchase requiring consideration in the past week (range of categories) and have discovered brands and/or products on social media

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