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Use analytics to inform your marketing strategy
Our latest analytics property, Google Analytics 4, is designed to keep up with
a changing digital ecosystem. Whether you’re already using Analytics or are
exploring this for the first time, Google Analytics 4 uses Google’s AI to
surface customer insights from your first-party data – across both your app
and website – to help you improve your marketing.
Benefits of using Google Analytics 4
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Address measurement gapsConversion modeling fills in measurement gaps due to cookie loss. -
View holistic customer journeysYou can get a complete view of the customer life cycle across platforms and devices. -
Get richer insightsGoogle’s AI provides insights and audience lists to improve campaign performance. -
Maintain privacy controlsGranular country-level controls for data collection and usage meet evolving needs.
Gymshark achieves personal best with Google Analytics 4
Gymshark is an online fitness apparel and accessories brand based in the UK.
To provide customers with a more personalized experience, it planned to
launch a new ecommerce app. But first, Gymshark implemented the Google tag
across its ecommerce website and new app to collect observable first-party
data, then implemented Google Analytics 4 to achieve the best possible
insights and results. The result was that
checkout drop-offs were reduced by 9% and product page click-throughs
were increased by 5%.
How Google Analytics 4 works
Google Analytics 4 uses advanced machine learning and conversion modeling to
identify and report on customer insights from the first–party data collected on
your website. These insights help inform optimization decisions for your
automated ad solutions, like Smart Bidding, as well as your overall marketing
strategy.
Get started with Google Analytics 4
Want to learn more? If you’re new to Google Analytics or If you’re already using Universal Analytics