Turn more online shoppers into customers

As the next generation of Smart Shopping and Local campaigns, Performance Max is a goal-based campaign type that helps you access all of Google Ads inventory from a single campaign. It’s designed to help you find more converting customers across all of Google’s channels like Search, YouTube, Display, Discover, Gmail, and Maps.

Performance Max campaigns can be run directly from Merchant Center. For additional functionality, you can manage your campaign in Google Ads.

If you use an e-commerce platform like Shopify, Woo, or PrestaShop, you can easily sync your products and run Performance Max campaigns directly from your e-commerce platform.

In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to.

In Google Merchant Center, Performance Max campaigns optimize for online sales. If you manage your campaign in Google Ads, you can optimize to one or more goals, such as online and in-store conversions, from a single Performance Max campaign. To help maximize conversion value for your budget, learn how to track the value for all your conversion goals on the About conversion tracking help page.

If you have a Merchant Center feed, your product images, pricing, and other details will be used to develop engaging creative for Performance Max campaigns. If you are using Google Ads to manage campaigns, we strongly recommend providing additional assets. The more high-quality creative assets you provide for text, images and video, the more ad formats Performance Max can create and the more inventory your ad can appear on to maximize your results.

Get the most out of your campaign by following the best practices found on the Retailer best practices for AI-powered Performance Max campaigns help page.