Drive sales and reach more customers with Google Search. Google Maps. YouTube. Google Shopping. Google Images.

Easily manage and promote your business and products to millions of shoppers across Google with Merchant Center.

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Your products and business can show
up across Google

Stand out on Google Search

Your products can appear when customers search for offerings like yours. If you have a physical location, your Business Profile can let you connect with customers and direct them to your local store.

Reach local customers on Google Maps

Your business can appear when customers search for businesses or products like yours on Google Maps. Your Business Profile can provide key information about your business and guide users to your store.

Get discovered on YouTube

Your products can appear when customers search for offerings like yours on YouTube.

Attract customers on Shopping

Your products can appear when customers search for offerings like yours on the Shopping tab.

Be seen on Google Images

Your products can appear when customers search for offerings like yours on Google Images.

How to get started with Google Merchant Center

  • Add your products across Google for free

    Get started by creating a free Merchant Center account and providing information about your business and products. If you’re on an e-commerce platform, you can automatically sync your products.

  • Customers click to purchase your products

    Your business and products can appear on Google Search, Maps, and more, when users search on Google for products you offer. Once a customer clicks, you can direct them to your online store or a physical location to complete their purchase.

  • Grow your business with personalized insights

    We’ll provide actionable insights in Merchant Center about how customers interact with your business and products so you can help increase traffic to your site or local store.

  • Drive sales with paid advertising

    When you’re ready, you can promote your products with Performance Max advertising campaigns to reach more customers and drive sales. Stay in full control of your budget and only pay when customers engage with your ad.

Reach your business goals

  • Build an online presence

    Increase online engagement and reach by listing your business and products on Google for free.
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  • Drive online sales

    Boost conversions with valuable ad placements using campaigns like Performance Max.
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  • Drive in-store sales

    Drive more foot traffic with ads that highlight your in-store inventory.
    Learn more

Frequently Asked Questions

Reach millions of customers on Google with Merchant Center

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