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Google Analytics

Want to create a new Google Ads account?

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Google Analytics
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Unparalleled insights for smarter decisions

Google Analytics is a free, powerful, and robust tool that uncovers actionable insights for your business across platforms and devices so you can optimize your website and ads to maximize ROI.
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Real-time insights to learn and grow from

  • Gain a deeper understanding of customer behavior

    Learn where your traffic is coming from, what your customers are doing per visit, and what devices they’re on so you can double down on your most effective ads and website content.

  • Track the entire customer journey

    Google Analytics 4 puts an end to the siloes and measures the entire journey from acquisition to retention, and unifies data from websites and apps in 1 place to unlock comprehensive cross-platform Insights.

  • Get predictive insights with AI

    Gain access to predictive metrics and predictive audiences to gauge who will buy, who will drop, and learn how to refine your targeting. Google Analytics 4’s machine learning is future-proof and built for a cookieless future.

See how Google Analytics drives real results

Gymshark CEO Ben Francis smiling with an overlay that reads, “9% reduction in user drop offs.”

Gymshark achieves new personal best with Google Analytics

UK-based fitness apparel and accessories brand Gymshark used Google Analytics to improve the quality of their measured website and app data. The team used the customizable Explore section to uncover and resolve key pain points for Gymshark customers.

Gymshark CEO Ben Francis smiling with an overlay that reads, “9% reduction in user drop offs.”
Person carrying a bag of groceries with an overlay that reads, “50% cut down on reporting time.”

412 Food Rescue cuts reporting time by 50% with Google Analytics

US-based 412 Food Rescue, a non-profit organization that works with food retailers to prevent surplus food from going to waste, harnessed Google Analytics across platforms to understand their users’ journey, optimize marketing, and acquire more volunteers.

View case study
Person carrying a bag of groceries with an overlay that reads, “50% cut down on reporting time.”

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How to get started with Google Analytics

  • 1

    Create a free Analytics account

    Get started by creating a free Google Analytics account to collect and organize data.

  • 2

    Create a new Google Analytics property

    A Google Analytics property represents a website and/or app, and each property you create holds all your measurement data.

  • 3

    Set up data stream to start collecting

    Choose how and where to collect data (the Web, an Android app, or an iOS app) and install the tracking code to start monitoring and analyzing.

Seamless Analytics integrations for a unified view

Get a greater view of the customer journey and bridge gaps between sales, marketing, and website analytics. Hard-working Integrations turn Google Analytics into a cross-platform business intelligence tool.

Frequently asked questions

What can you learn, optimize, and gain with Google Analytics?

Find the crucial insights you need to engage and win more customers with the most holistic and customizable analytics that only Google offers.
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