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Google Analytics

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Google Analytics
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Make smarter decisions with insights in Google Analytics

Google Analytics connects your customer and campaign data across devices and platforms in one place and uses Google AI to automatically find the insights that matter most. Improve your marketing ROI and uncover the value of your data today.
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Go from data to decisions with confidence

Get insights, powered by Google AI

Let Google AI find the signal in the noise. It automatically analyzes your data to find powerful insights and new opportunities you might have missed.
Scrolling through the user interface of Google Analytics, paused on “Predicted 28-days top spenders”.

Take action to improve your ROI

Use clear, easy-to-read reports to understand how users are coming to and interacting with your website and improve website conversion and performance.
Example of Google Analytics key events interface, showing customer touchpoints.

Boost your marketing ROI

Explore the Advertising section and get the full story on cross-channel journeys to inform budget decisions and optimize ROI for your campaigns across all channels.
Graphs on Google Analytics showing website conversions and conversions by default channel group.

Questions? Just ask Analytics Advisor

Analytics Advisor is your new AI-powered chat expert that offers critical insights, guiding you to better measurement and media performance. Ask questions in your own words to get clear answers, helpful visualizations, and step-by-step advice tailored to your data.
Sample conversation with Analytics Advisor with the question, “How do I create an audience for returning visitors who made a purchase?”

Unify your data with seamless integrations

Connect securely and seamlessly with other Google solutions and partner products you already use to save time and boost efficiency. Get a complete understanding of your marketing efforts to enhance performance.

Google Analytics drives real results

Gymshark CEO Ben Francis smiling in their branded fitness apparel.
412 Food Rescue volunteer delivers groceries. 412 food logo
A woman sits facing the camera in a yellow chair. bayer logo
9% Fewer drop-offs at checkout

Gymshark achieves new personal best with a 9% reduction in drop offs

Gymshark, a UK fitness apparel and accessories brand, uncovered fresh insights and key pain points from the Google Analytics User Explorer report and other ecommerce reports to help reduce checkout drop-offs by 9%.

50% decrease in reporting time

412 Food Rescue cuts reporting time by 50%

By gaining full visibility into the user journey and campaign metrics, 412 Food Rescue, a US non-profit organization that prevents retailer surplus from going to waste, cut reporting time by 50% and freed up their limited staff to focus on more impactful work.

View their story
39% Increase on conversion value

Bayer focuses media spend on high-value consumers

Bayer, a global pharmaceuticals company, doubled the number of high-value conversions to 39% within 3 months by using Google Analytics to uncover their highest value consumers and AI-supported value-based bidding to bring top prospects to their website.

Performance statistics are specific to this advertiser and individual results may vary.

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