Turn data into value for your business
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Get powerful business insights and take action on your data
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Measure and understand customer journeysGoogle Analytics is built for an evolving ecosystem with privacy at its core and measures all the interactions people have with your brand online.
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Derive powerful business insights with Google AIBetter understand your business’ performance by predicting customer needs and anticipate growth opportunities powered by Google AI.
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Take action on your dataActivate insights and audiences across channels with direct integrations to Google platforms and share high impact reports with your team to drive better business outcomes.
See how Google Analytics drives real results
How to get started with Google Analytics
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Create a free Analytics account
Get started by creating a free Google Analytics account to collect and organize data. -
Create a new Google Analytics property
A Google Analytics property represents a website and/or app, and each property you create holds all your measurement data. -
Start collecting data
Choose from where you will be collecting data (the Web, an Android app, or an iOS app) and receive instructions for adding a data collection tag to that source.
Integrate Analytics with other Google solutions and partner products
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Google AdsThis integration allows you to understand the full customer cycle, from how users interact with your marketing to how they complete important actions on your site or app.
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Google Search ConsoleThis integration lets you analyze search query and search traffic data with access to Search Console dimensions and the Google Organic Search Queries and Google Search Traffic reports.
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Google PlayThis integration lets you track in-app purchase and subscription metrics in your Google Analytics reports.
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Google CloudThis integration lets you join Analytics data with other datasets using BigQuery to identify insights and solve for custom analytics use cases.
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Salesforce Marketing CloudThis integration lets you see Analytics campaign, usage, and content data in Salesforce.
Frequently asked questions
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