Turn data into value for your business

Empower your business with data-driven insights that can help you understand unified customer journeys across devices and platforms – free of charge.

Get powerful business insights and take action on your data

  • Measure and understand customer journeys
    Google Analytics is built for an evolving ecosystem with privacy at its core and measures all the interactions people have with your brand online.
  • Derive powerful business insights with Google AI
    Better understand your business’ performance by predicting customer needs and anticipate growth opportunities powered by Google AI.
  • Take action on your data
    Activate insights and audiences across channels with direct integrations to Google platforms and share high impact reports with your team to drive better business outcomes.

How to get started with Google Analytics

  • 1

    Create a free Analytics account

    Get started by creating a free Google Analytics account to collect and organize data.
  • 2

    Create a new Google Analytics property

    A Google Analytics property represents a website and/or app, and each property you create holds all your measurement data.
  • 3

    Start collecting data

    Choose from where you will be collecting data (the Web, an Android app, or an iOS app) and receive instructions for adding a data collection tag to that source.

Frequently asked questions

Discover what you can do with Google Analytics

Google Analytics delivers an enhanced, privacy-safe measurement solution that allows you to get a deeper understanding of user behavior across devices and platforms.