Power your business by taking control of your budget
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Get the most from your budget
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Cost-per-click
CPC bidding means you pay for each click on your ads. In CPC campaigns, you set a maximum cost-per-click bid (or “max. CPC”) unless you make large adjustments or use Enhanced CPC. -
Average daily budget
Your average daily budget specifies how much you’re comfortable spending each day for the month. You can adjust it anytime. -
Monthly spending limit
Your monthly spending limit is the most you’ll spend on a campaign in a single month. It’s calculated by multiplying your average daily budget by the average number of days in a month.
Tutorial: How Google Ads budget pacing works
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Get started with a Google Ads Expert
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