Win customers from discovery to decision

Depending on your campaign type, Google Ads can appear across various Google-owned properties and partner networks, including:

• Google Search
• YouTube
• Google Play
• Discover
• Gmail
• Google Display Network
  

By analyzing millions of real-time signals like location and search intent, Google Ads ensures your campaigns reach high-intent customers when they are ready to convert.

Google Ads connects you with prospective customers across the Google and YouTube ecosystem as they research, seek inspiration, compare prices, or watch reviews. These trusted touchpoints help influence customers from discovery to decision; notably, 67% of users who encounter brands on social media are subsequently influenced by Google Search to buy a different brand.¹

The ideal Google Ads campaign aligns with your business’s specific marketing goals. Based on your goal (driving sales, generating leads, driving brand awareness or promoting an app), Google will recommend the best campaign type for you.

• Performance Max campaigns help you maximize conversions and ROI from a single, AI-powered campaign. Simply set your goals (like sales, leads, store visits, etc.), and Google AI automatically finds your most profitable customers wherever they’re searching, streaming, shopping and scrolling across Google’s ecosystem, including Search, YouTube, Maps, and more.
  
  • Best For: Advertisers looking to drive sales, leads, or local store visits with a simple AI-powered campaign.
• Search campaigns connect your business with high-intent customers at the exact moment they are actively looking to buy a product or service on Google Search. Now supercharged by AI Max, these campaigns go beyond basic keyword targeting by using AI to deeply understand consumer intent and help you find even more untapped searches, ensuring your ads show up for the most valuable searches and drive strong conversions.
  
  • Best For: Driving immediate website traffic, sales, and leads through highly specific keyword targeting on Google Search.
• Shopping ads show your products across Google Search as customers are discovering, researching, and deciding on their next purchase. Best for retailers, these visually engaging ads highlight your online or local store inventory with rich details like photos, prices, and reviews to build immediate confidence with shoppers.
  
  • Best For: Retailers looking to promote online or local store inventory through visually engaging product listings across all Google and YouTube surfaces.
• Video Reach campaigns help you get your business’s story in front of more unique viewers across YouTube. Using Google AI to find the perfect mix of video formats to efficiently deliver your message at scale, these campaigns are the best for maximizing reach and brand awareness.
  
  • Best For: Businesses who want to drive awareness through videos on YouTube (including Shorts).
• Video View Campaigns help you turn awareness into consideration by getting your business in front of customers most likely to choose to watch your ad. Google AI automatically shows the right creative and combination of ad formats to your audience, turning casual viewers into loyal customers.
  
  • Best For: Businesses who want to drive consideration and engagement through videos on YouTube (including Shorts).
• Demand Gen campaigns help create and convert demand by reaching consumers even when they aren’t actively searching for you. Perfect for social advertisers, this campaign type uses visually immersive image and video ads across YouTube, Discover, Gmail and more to engage high-intent users.
  
  • Best For: Advertisers who want to drive conversions with visually appealing, static or video assets on YouTube (including Shorts), Gmail and Discover.
• App campaigns help find new users, increase installs, and drive ongoing engagement within your mobile app. Powered by Google AI, this is the best campaign type for developers looking to promote their app
  
  • Best For: App developers who want to drive installs with ad assets on Google Play, Search, YouTube, and the Google Display Network.

Google AI predicts and targets the most valuable customers for your business by analyzing millions of real-time intent signals across our surfaces, like Search, YouTube, Maps, and more. By automatically filtering out low-intent prospects, AI-powered bidding optimizes your budget to focus entirely on the users most likely to drive return on investment (ROI).

As a new advertiser with Google Ads, you can choose from a selection of introductory promotional credits. To activate, simply select an offer, and it will automatically be applied to your new Google Ads account upon sign-up. You will see the offer when you enter your billing information.