On your path to excellence, it’s time to Transform

You’re leading the way, currently on stage 4, of the AI Path to Excellence. Continue to build a real-time, AI-powered marketing engine for continuous improvement and growth to remain a leader.

Share your results

View where you stand

Your results place you among less than 1% of marketers globally. On your AI path to excellence, you rank at the top of your game.

Advance to the next stage

Below, you’ll find your results broken down by each pathway. It highlights areas of strength and opportunity for your business — along with recommendations on what to tackle next to reach the next level of performance.

Measurement & Insight

Media & Personalization

Creative & Content

People & Processes

Measurement & Insight

Measurement & Insight is your area of traction

Your progress is on track for this pathway but there’s room to grow. In this area, we’ll cover how to go from gathering the right data to experimenting and testing ideas. This will ultimately take you to reaching a full range of testing capabilities, using AI-driven predictive analysis, and the ability to automate insights, reporting, and forecasting.

24%

of companies have developed a 360 view of the customer by leveraging customer data.

Here are your next steps:

Anticipate and act on consumer demand

Harness AI to predict consumer demand patterns, enabling proactive insights around audience needs and preferences. Utilize AI to auto-test high-priority groups and optimize campaigns based on real-time insights.

Media & Personalization

Media & Personalization is your area of traction

Your progress is on track for this pathway but there’s room to grow. In this area, we’ll cover recommendations that will take you from testing and optimizing with AI to finding high-value audiences and enhancing the overall performance of your media in a snap with your AI-powered media engine.

24%

Marketers have reported 24% efficiency gains by using AI tools for Media & Personalization.

Here are your next steps:

Build AI models to automate allocation

Utilize AI to automate cross-channel resource and budget allocation and target audiences based on real-time insights. This data-driven automation optimizes campaigns, improving ROI and ensuring more efficient use of resources.

Creative & Content

Creative & Content is your area of traction

Your progress is on track for this pathway but there’s room to grow. In this area, we’ll cover how an AI-powered workflow can help you find your highest performing creative and content across all channels and platforms — and eventually, automatically generate personalized creative content in real time.

9%

of companies have adopted AI for over half of the end-to-end creative workflow.

Here are your next steps:

Build or buy in-house creative studios

Stand up an in-house creative studio or partner with end-to-end 3P AI platforms, to establish and train AI models on your brand guidelines, creative components, and performance. Establish seamless workflows between creative, measurement, and media teams to facilitate decision-making for senior creative marketers, ensuring brand safety.

People & Processes

People & Processes is your area of opportunity

Your progress is a bit behind others in this pathway so let’s gain traction. In this area, we’ll surface how you can further hone your measurement and talent strategy to help you build a team of cross-functional advocates and lead AI innovation at the organizational level.

10%

of companies have engaged at least 5 out of 7 core stakeholder groups, such as HR, finance, and engineering, to implement AI use cases in marketing.

Here are your next steps:

Establish impact assessment and scale principles

Implement a quarterly AI impact assessment to measure KPIs previously defined and validated by all relevant cross-functional teams and re-prioritize use cases based on real-world results and changes in business priorities.