Deliver better results with automated bidding

With billions of searches per day on Google, you can make sure you set the right bid and ensure potential customers see your ad.
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Collage of search query for shoes, shoe ad, and a line graph of revenue and conversions over time.

Set the right bids with Smart Bidding

Real-time bids

Reach your audience at the right moment

Smart Bidding offers true auction-time optimization. It sets bids for each individual auction, not just a few times a day. This allows you to tailor bids to each user’s unique search.

Signals

Increase conversions with billions of combinations of signals

Instead of a few basic adjustments, Smart Bidding evaluates all the relevant contextual factors. This includes things like the search query, device, browser, language, and time of day.
An illustration of a gavel inside a circle of icons representing contextual factors.

Drive value

Bid toward conversion values to maximize your ROI

Not all conversions are equal–some are worth more than others. Measuring conversion values and then bidding towards them helps you find more valuable customers.

Maximize sales

Bid for online and in-store sales

Maximize total sales, whether they happen online or in your stores. You can measure and optimize for store visits or store sales driven by your online ads.

Grow your business with Google Ads

  • A Nespresso machine with a carafe and many cups of coffee.

    Nespresso boosts direct-to-consumer revenue by leveraging AI-powered Search campaigns

    25% increase in purchases
  • A woman behind a laptop in a modern workspace.

    Paycor finds new growth paths among mid-market businesses using Google solutions

    105% increase in revenue
  • Aerial shot of a beach with turquoise water.

    loveholidays earns more profit using Smart Bidding compared to its own solution

    57% more profit

Partner with a Google Ads expert to set up your first campaign

  • We’ll get you up to speed on the latest platform updates
  • We’ll design a media plan that makes the most of your budget
  • We’ll help you launch your first campaign with hands-on guidance
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A Google Ads customer chats with a helpful Google Ads Expert.

Get started with Smart Bidding

Automated bidding can help you deliver better performance and save time. Tap into these modules to learn how these bid strategies can help you reach your business goals.
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Optimize your bids and budgets
More than 80% of Google advertisers are using automated bidding.

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Learn more about Smart Bidding

Check out this collection of resources to find thought leadership, tips, and best practices to help you succeed with Google Ads.

Tools and campaigns that can help you meet your goals

Interested in learning more about what Google Ads has to offer? Click on the cards below to explore more related campaigns and helpful tools.

  • Conversion Measurement

    Prioritize privacy while measuring which ads drive customers to make purchases online or in-store, sign contracts, and more.
    Learn more
  • Image of insights showing audience types interested in Graduation Cards.

    Insights Page

    Grow your business with insights and trends that are tailored to your business.
    Learn more
  • Image of beakers and upward trends icon to show experiments.

    Experiments Page

    The Experiments Page in Google Ads can help you create, manage, and optimize your experiments in one place.
    Learn more

Frequently asked questions