Inspiring Campaigns from the YouTube Works Awards

MassMutual - Uncomfortable Truth

MassMutual faced the competition head-on with a new approach that tackle the uncomfortable realities of financial futures and kickstart conversations on YouTube.

Tinder - Once Upon a Bi

Tinder broke barriers to put an often underrepresented Bi+ community at the center of their YouTube-first campaign with reimagined fairytales.

GoDaddy - Made in America

GoDaddy used storytelling and utility content to connect with entrepreneurs across YouTube when it was needed most.

KAYAK - Search One and Done

In a time where uncertainty was the only certainty, KAYAK used the momentum of YouTube on CTV and a bit of comedy to get consumers traveling again.

BLK - Vax That Thing Up

BLK, the largest dating app for Black singles, put a new spin on a hip-hop classic to increase awareness and drive action with this YouTube-first campaign.

M&M’s - M&M’s Message

M&Ms drove double-digit sales growth by using YouTube’s dynamic creative tools and top cultural moments to connect with impulse shoppers throughout the year.

Sheba - 4am Stories

Sheba turned a hidden YouTube insight into a powerful content strategy that increased brand awareness and succesfully put the next generation of cat parents — to sleep.

Dove - Toxic Influence

The Dove Self Esteem Project mission continues on YouTube in a campaign that shows moms the impact harmful beauty standards has on self-esteem, and the critical role they can play to change it.

eBay Motors - Between 2 Rides

After increased investment in the motor part and accessories category, eBay restored brand awareness among auto fans with the launch of their original YouTube Series “Between 2 Rides.”

Rappi es un hit - Rappi

Target - Convos with CEOs

Target turned to the YouTube creator community to help share the stories of black female founders and reinforce Target’s commitment to Black-owned businesses.

BlendJet - Oddly Satisfying ASMR Blends

BlendJet showed how to maximize reach and drive conversions with minimal budget in a clever campaign that leans into top YouTube trends.

BlendJet - Mixing Things Up

With a target audience of ‘everyone with a mouth,’ BlendJet tapped into the latest YouTube trends to increase brand engagment with a new series of recipe videos that mixed things up.

Benjamin Moore - 3500 Colors

When businesses reopened and consumer interest in home improvements waned, Benjamin Moore leaned into YouTube to reach consumers in seven priority regions and drive sales at their local retailers.

Comedy Central - Awkwafina is Nora from Queens

Comedy Central went back to the home of popular creator Awkwafina, using YouTube to drive buzz and awareness for her new cable TV series.

Intuit Mailchimp - Won’t Leave You Guessing

Mailchimp reinforced its leadership position in this creative, multichannel campaign that showcased their most-advanced email marketing solutions to small business owners.

Match.com - Made in Hell

Match drove creative breakthrough and results with YouTube by tapping into a culturally relevant strategy that met the moment like no other.

Claritin – Claritin DiversiTree Project

Claritin engaged Millennials and Gen Z by tackling pollen allergies uniquely: planting female trees, blending purpose with action to drive impact.

In collaboration with Bayer, Energy BBDO

Awards: Brands as Creators